Transform Your Renovation Leads
Kosta Diamantopoulos | DigiTradie Founder
How the Right Offer Can Transform Your Renovation Leads: A Case Study
Why Renovation Promo Offers Outperform Discount Ads
What if we told you that we literally just spent $500 in ads and drove $75,000 in profit for a home renovation client? Here's how we helped a Melbourne Property Group do exactly that, by using the right offer.
When it comes to generating quality leads, there’s one simple rule that too many businesses overlook: offering the right value to the right audience. Too often, businesses focus on cutting prices to attract more leads, but that approach attracts the wrong kind of attention - cheap leads that don’t convert. The real secret lies in offering something that excites your target customers while maintaining the value of your service.
In this case study, we’ll walk through how this Melbourne-based client used a strategic promotion to not only attract more qualified leads but also dramatically improve conversion rates and drive business growth.
The Power of Promo Offers in Renovation Marketing
When it comes to marketing for renovation businesses, price is often seen as the key to winning clients. But here’s the truth: cheap quotes attract cheap leads. In the world of renovations, this often means attracting clients who are looking for the lowest price, not the highest quality.
So, how do you get quality clients without slashing your prices?
The answer is value. Instead of reducing your prices, offer value that feels exclusive, timely, and irresistible. For this specific client, this meant offering a free premium fixture package valued at under $1k as part of their promotion.
This was the perfect way to showcase the luxury and high-end finish that our client provides, without giving away their services for dirt cheap. It struck the right balance between offering something of value and maintaining the premium quality that the brand is known for.
The best part? This offer didn’t just generate clicks - it dramatically improved lead quality. Combining quality and intricate value has increased lead quality drastically, filtering out major time-wasters who look to find an extremely low starting point for their quotes.
The Case Study: Turning $500 into $75,000
The client faced a typical problem: low-priced leads that didn’t convert into high-paying jobs. Additionally, this home reno company was formed recently, and didn’t have jobs lining up at the door. This created a struggle to show the quality of their work, and promote before & afters, gain testimonials etc. To solve this, we switched gears and ran a campaign using a premium offer instead of a discounted price point.
The Offer:
We promoted a free premium fixture package valued at $500. This high-value offering not only drew attention but also positioned Recon Property Group as a premium brand in the highly competitive bathroom renovation space.
The Campaign Setup:
We didn’t just slap together a generic “bathroom reno for $17.5k” ad - we went deeper. (We’ve actually seen lower than $17.5k on these kitchen reno ads. It’s unbelievable.)
We targeted homeowners looking for high-quality renovations but who wanted added value.
Our ad visuals highlighted the stunning after pictures of bathroom renovations and showed off the premium fixtures the client would receive for free.
The key to this offer was not only the value but the urgency: “Limited spots available this month!” This message created exclusivity and pushed people to take action faster.
The Results:
Within the first 5 days of the ad campaign, $500 of ad spend turned into $75,000 in profit from renovation projects that totalled over $200k in value. The result was clear: a small investment in ads, paired with the right offer, turned into massive returns.
This is a real-world ROI (return on investment) that demonstrates the power of offering value instead of just slashing prices, or false advertising the cheapest possible quote.
How to Create Your Own Winning Offer for Renovation Leads
So, how can you replicate this success in your own business? Here’s a step-by-step guide to help you create the right offer and attract quality renovation leads.
Pick the Right Value Offer
The key is to provide something that feels exclusive and valuable. Consider offering:Free premium upgrades (fixtures, finishes, etc.)
Discounts on add-ons like tiles, faucets, or even labor
Free consultations or home design packages
Craft Compelling Ad Copy
Your ad copy should communicate value, exclusivity, and urgency:Highlight what makes your renovation work different (e.g. luxury upgrades, high-quality finishes)
Use urgency: “Limited time offer” or “Only 10 spots left this month”
Showcase Stunning Visuals
Use before-and-after images of your work. Nothing sells like a visual representation of the quality you provide. Show the transformation, and make sure your ads reflect the premium service you offer.Make the Offer Easy to Claim
The easier it is to take action, the more leads you’ll convert. Provide clear instructions in your ads, like “Claim your free premium fixture package today.”Automate Your Lead Capture and Follow-Up
Speed-to-lead is crucial. Once a potential lead clicks on your ad, ensure that you follow up immediately. Set up an automated system that connects the lead with a calendar link so they can book a consultation instantly.
Driving Quality Leads with Paid Ads
While it’s essential to make the right offer, you also need to use the right ad platforms to target your audience. Here’s how to make sure your ads are as effective as possible:
Target Local Audiences: Make sure your ads are targeting specific geographic locations (cities, neighborhoods) where potential clients are looking for bathroom renovations.
Refine Your Audience: Use Facebook and Instagram’s interest targeting to find homeowners who are specifically interested in home renovations or bathroom upgrades. Create an idea of who your ideal customer is and base it around them. Use past conversions & leads to create audiences based on the same lookalike data of these people.
Use Clear, Direct Calls to Action: Make it crystal clear what the user should do next - whether it’s clicking a link, signing up for a consultation, or calling your office.
Conclusion: Why Offering Value Wins Over Cheap Pricing
In a world where price often seems like the driving force in securing business, the most successful businesses know better: value always wins. By offering something that feels exclusive and valuable, rather than slashing prices, you can attract higher-quality leads that are more likely to convert into premium projects.
Ready to transform your renovation lead generation?
Start by crafting your own premium offer, targeting the right audience, and automating your lead capture. If you’re unsure where to begin, book a free strategy call today and let’s create a lead generation plan that will help your business thrive.