Plan around the calendar

Searches for tax help climb from July and stay busy through the lodgement months. Have your ads, pages and capacity ready before the rush, not halfway through it.

Niche down

"Accountant" is crowded. "Accountant for tradies", "for small cafes" or "for rental property owners" stands out and speaks directly to the people you want. Specialists are easier to trust and easier to find.

Retention is your growth engine

A client who stays five years is worth far more than a one-off return. Regular check-ins, reminders and useful updates keep them coming back and referring others.

What To Watch Out For

  • Chasing cheap one-off returns. Low-fee work fills your calendar without building the business.
  • Launching ads mid-rush. Late campaigns compete with everyone at peak prices.
  • Generic messaging. "Professional and reliable" says nothing. Tell people who you help and how.

Your Industry Learnings

  • Timing matters. Be ready before tax season, not during it.
  • A clear niche beats a generic practice.
  • Retention and referrals drive long-term growth.

Do this week

  • Pick one client niche you could own locally
  • Write one page speaking directly to that niche
  • Set a reminder schedule for existing clients before next tax season

FAQs

When should accountants start advertising for tax season?

Before demand peaks. Having ads and pages live early means you catch people before your competitors do.

How do accountants get more clients?

Pick a niche, be visible when people search, and turn happy clients into referrals.

Is social media useful for accountants?

Yes, for staying top of mind. Short, useful tips build trust between tax seasons.