Two kinds of patients

Some people need a dentist now because of pain or a broken tooth, and they search on Google. Others are weighing up bigger treatments, like implants, aligners or whitening. They take longer to decide and respond to education and proof.

Make booking effortless

Online booking, clear opening hours and a phone that gets answered turn clicks into patients. If booking is hard, people move to the next practice in the results.

Show the practice, not just the teeth

Nervous patients want to see the clinic, the team and what a visit feels like. Friendly, real content lowers the fear factor.

What To Watch Out For

  • Health advertising rules. Dental advertising in Australia is regulated. Testimonials about clinical care and misleading claims are restricted, so check the AHPRA advertising guidelines first.
  • Discount-led ads. Constant specials attract bargain hunters rather than long-term patients.
  • Unanswered calls. Emergency patients won't wait for a callback.

Your Industry Learnings

  • Patient lifetime value matters more than cost per click.
  • Emergency searches go to Google. Considered treatments need a longer funnel.
  • Easy booking converts.

Do this week

  • Check your online booking works smoothly on a phone
  • Review your ads and website against AHPRA's advertising guidelines
  • Film a short walkthrough of your clinic and team

FAQs

How do dentists get more new patients?

Be visible for local and emergency searches, make booking easy, and show nervous patients what to expect.

Can dentists use patient testimonials in ads?

Testimonials about clinical aspects of care are restricted in Australia. Check AHPRA's current guidance before using any.

Should I advertise special offers?

Sparingly. Offers can bring people in, but relying on them attracts patients who leave for the next deal.